A respected consumer electronics executive in the Houston, Texas entrepreneurial community, Brad Mclurd has served as the owner of Deep East Texas S & V since founding the company in 2007. Through his company, Brad Mclurd offers an array of home security and automation solutions.

Modern home automation systems are leveraging various technologies to improve versatility. IFTTT, also known as IF This Then That, is a salient technological functionality in advanced home security systems that enables users to pre-program a series of security or home automation events based on a single condition (trigger event). Modern smart home security services, such as mobile security apps and websites, offer IFTTT.

IFTTT is based on the concept of "applets" (formerly called "recipes") that entail trigger information and command-chain codes. When an applet is embedded in the security service, the service will obey the command entailed in the applet when a trigger event occurs.

For example, a user may use IFTTT to pre-program their smart systems to automatically initiate cooling when a thermostat picks up the user's heat wave. This relieves the user of having to turn on their HVAC systems when they return home manually. With IFTTT, smart home automation technology users enjoy additional layers of flexibility and control.